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Australia’s #1 media channel for international students









Is your brand being seen by international students?

Insider Guides prepares, welcomes and supports international students in their Australian study journey.

Through our hugely popular and best practice channels in print and online, your brand can be positioned as a key part of the international student experience.


Reach students at the right time with our printed guides.

Focus your marketing spend on your target market, whether it’s a particular Australian city or a particular source country.

Onshore Guides

Released annually in January 



Offshore Guides

Released annually in January 

Asia-wide edition

China edition

Vietnam edition

Indonesia edition

India and Nepal edition

Malaysia edition

Philippines edition

Unique Distribution Channels

Our guides are distributed where international students look for help, and where brands aren’t usually allowed to promote directly.



Colleges / TAFEs


Government Programs

Student Accommodation

Online Offerings

Leverage off engaging and useful content that positions your brand as a leader in the international education sector.

Sponsored Content

on Insiderguides.com.au

Display Advertising

on insiderguides.com.au

Newsletter Advertising

Over 30,000 subscribers

Content production

Let the award-winning team at Insider Studios, powered by Insider Guides, ensure your organisation has effective pre-departure, nurture and orientation content to suit your marketing and communication needs. Whether it be white label content or bespoke content just for you, we can help.

Content production

Let the award-winning team at Insider Guides ensure your organisation has effective pre-departure, nurture and orientation content to suit your marketing and communication needs. Whether it be white-label content or bespoke content just for you, we can help.

Explore Content Production

Be on every international student’s checklist

We help businesses talk to international students at all stages of their student journey.

Students are trying to determine where they should study, what institution, and how they manage the process.

Students are looking for:

  • Agents
  • Education providers
  • Language study
  • Locations
  • Costs
  • Scholarships

Students have made their mind up as to where they will go. They now need to ensure they understand entry and study requirements

Students are looking for:

  • Visas
  • English language tests
  • Overseas Student Health Cover (OSHC)
  • Translation services
  • Financial evidence
  • + more

Just before students depart, they are thinking about what they will need for the first few weeks upon arrival so they can settle into life in Australia.

Students are looking for:

  • Accommodation
  • Student concierge services
  • Phone provider
  • Australian bank accounts
  • Flights and transfers
  • Travel insurance

When international students first arrive, they take different actions to what a tourist may take. They are looking to build a life here.

Students are looking for:

  • Airport pick-up services
  • Bank account
  • Short-term & long-term accommodation
  • Phone contracts and prepaid options
  • Public transport
  • Furnishings
  • Internet
  • Utilities setup

The study begins! International students are looking to get settled into their institution and be equipped for what lies ahead.

Students are looking for:

  • Stationery
  • Textbooks
  • Campus tours
  • Language study
  • New friends
  • Support services

Once students have started studying, it’s time to enjoy their new home and participate in the community in a way that they feel comfortable.

Students are looking for:

  • Food
  • Employment
  • Events
  • Travel opportunities
  • Sports
  • Volunteering
  • Dating
  • Health & wellbeing
  • Shopping

When students finish their course, they may choose to stay on in Australia and work, travel some more or perhaps head home.

Students are looking for:

  • New visas
  • Travel
  • Employment
  • Internships
  • Further study
  • Lifestyle changes (accommodation, city etc)

What our partners have to say

Insider Guides helped us increase our leads for our RMIT online Open Day at a time when, due to COVID, marketing through other channels was quite challenging. The team were responsive, highly professional, agile, and we look forward to working with Insider Guides again

Tom Gifford

Assistant Director, International Recruitment

Communicating on behalf of the government and creating content that meets international students’ interests and needs is tricky. We know there are all kinds of considerations such as cultural relevance, tonality, understanding, context, language use and more. Insider Guides consistently delivered high-quality, unique stories that met these criteria and were always on brief and on time. We would definitely consider working with Insider Guides on future work.

Cinta Gramaitre

Senior Project Officer, International
Austrade (Study in Australia)

As a reader I am always impressed by the engaging content and pithy highlights of each student city and as an advertiser, the reach and depth of their ever-increasing audience.

Jane Favoloro

General Manager – Partnerships
IGLU Student Accommodation

Some of our partners

We’d love to hear from you!

Get in touch to discuss the most effective marketing solution to reach international students at all stages of their student journey.