To reach international students either in Australia or while they’re offshore, become an advertiser in Insider Guides in print and online. Fill in the form above and we’ll be in touch.


Key Stats


Hear from a few of our clients:

“The International Student market is an important vertical market for Vodafone Australia and it is for this reason we have partnered with Insider Guides. Together we share a common goal, to bridge the gap that exists for students who are in a new country, studying and forging new relationships. Our role is to support students by keeping them connected, and Insider Guides provides them up-to-date local information and guidance that makes their transition smoother.”

Emmanuel Hooson
Business Development Manager
Vodafone Australia

‘Student and industry feedback has indicated that students are getting a lot of value out of the guide. It‘s clear we need to be in that environment, and we are confident that the association positions RMIT as a leader in international education.’

Elissa Newall
Senior Manager, Conversion,
International Portfolio
RMIT University

‘The City of Melbourne is a proud supporter of the Insider Guides since 2011. The guides provide valuable information that helps international students settle into the Melbourne way of life, and is a key element for student welcome programs in the city. Students can access this publication at their educational institutions, Council libraries and even at the Student Welcome Desk at Melbourne Airport. The Insider Guides is informative, fun to read and truly reflects the needs of international students.’

Gary Lee

International Education Project Coordinator
City of Melbourne

I have been working alongside the team at Insider Guides since their inception (2009). As a reader, I am always enthralled by the engaging content and highlights of each student city and as an advertiser, the reach and depth of their ever-increasing audience.

Jane Favaloro

General Manager, Partnerships
IGLU Student Accommodation

Offshore Editions

Targeting international students across 18 countries who are actively considering their study options in Australia. We produce 3 editions of Insider Guides – International Student Guide to Australia.

China (20,000)

Distributed in 30 cities in China via the Ministry of Education’s (MoE) roadshow to schools and colleges. MoE also runs workshops and distributes guides through this process too. Guides are also distributed through IDP offices.

Asia & Middle East (10,000)

Distributed in China, India, Singapore, Thailand, Indonesia, Malaysia, Philippines, Oman, Kuwait, Saudi Arabia, Egypt, Turkey, UAE, Korea, Bangladesh, Hong Kong, Cambodia, Vietnam. Distributed through the IDP office network in 18 countries, given to students during their consultations with IDP counsellors.

Vietnam (10,000)

Distributed to over 80 agents across Vietnam in all major centres.

India + Nepal (10,000)

This guide will be distributed to 50+ leading agents across the country with the help of BPO Intelligence and their agent network.

Indonesia (10,000)

This guide will be distributed across 20+ leading agents across the country, with the help of Austrade.

Brazil (10,000)

This guide will be distributed through leading agent networks in Brazil, including Latino Australia Education and Australian Centre.

Onshore Editions

Targeting international students on arrival with 7 local city guides.

Advertise in the guides to reach 164,000 newly arrived students when they need to make a wide range of important buying decisions and have little existing Australian brand loyalty.

Within a few months, marketing to this sector becomes more challenging as students disperse into the community.

Guide Circulations

Perth : 15,000
Sydney : 40,000
Brisbane : 30,000
Melbourne : 60,000
Adelaide : 10,000
Canberra : 11,000
Gold Coast : 10,000

Distribution  BreakdownDistribution Points in Each City

Our Distribution Partners

Online Reach

We offer unique, native content designed to engage students at the right point in their buying cycle for effective brand awareness.

Sponsored content positions advertisers as leaders in an often-crowded digital landscape.

Sponsored content articles promoted through:

    1. (56k UVM)
    2. Weekly eNewsletter (28k Subscribers)
    3. Insider Guides social media
    4. Partners

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