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Black Friday, Cyber Monday & Travel Tuesday: How to Get the Best Deals in Australia

Get ready bargain hunters – the Black Friday, Cyber Monday and Travel Tuesday sale season is almost upon us! Each year, retailers across the country spanning technology, fashion, beauty, homewares and more offer discounts and deals on a range of products. So if you love shopping, appreciate a good sale and are in need of a few Christmas presents this year, now is the perfect time to start adding to your wishlist.

But what exactly is Black Friday, Cyber Monday and Travel Tuesday, and where can you find the best deals? We’ve pulled together this guide so you can find all the best end-of-year bargains and how to get the most out of your shopping experience. 

Black Friday sales Australia 2023

Black Friday is an annual sales event that originated in America but now takes place all around the globe. The term ‘Black Friday’ refers to the first Friday after Thanksgiving and marks the start of the Christmas shopping season with many stores offering deep discounts. In the United States, shops have been known to open at midnight attracting huge crowds all seeking a good bargain (you’ve probably seen the online videos of huge, pushy crowds!) 

Discounts are offered both in-store and online so thankfully there’s no need to wake up at the crack of dawn to score a deal. 

This year, Black Friday falls on Friday 24 November 2023

Cyber Monday Australia 2023

As the name suggests, Cyber Monday takes place on the Monday immediately following Black Friday. After the success of the Black Friday sales, retailers created Cyber Monday as a way to encourage buyers to continue their shopping online by offering the same and sometimes deeper discounts. As shoppers are now online savvy, many stores have combined the two sales events into one mega shopping period spanning from Black Friday and ending on Cyber Monday. However, you may often see retailers starting Black Friday sales early and extending any discounts past Cyber Monday to give shoppers a larger window to nab a bargain. 

Cyber Monday falls on Monday 27 November 2023

Travel Tuesday 2023

Travel Tuesday is a prime opportunity for international students in Australia to snag travel deals. This day, emerging after Cyber Monday, is specifically tailored for discounted travel offerings. It’s becoming increasingly popular in Australia, offering a chance to book affordable flights, accommodations, and vacation packages. For students wanting to explore Australia or visit home, Travel Tuesday’s deals across various destinations cater to diverse budgets and travel preferences.

This year, Travel Tuesday takes place on November 28 2023.

Top tips for successful shopping

With so many sales throughout Black Friday and Cyber Monday, it can be challenging to know where to start. Here we share our best tips on how to enjoy a relaxing shopping experience while taking advantage of the best deals:

Sign up to your favourite brand’s online mailing list

Many brands allow you to be the first to know about their deals if you sign up for their newsletter in advance. You’ll get early access to deals delivered straight to your inbox.

Join the OzBargain community

OzBargain is a website that shares the best bargains across Australia. You can register an account, source deals and even share discounts with others in the online community.

Make a list – and stick to it

It can be tempting to purchase items just because they’re on sale. To avoid this, write a list of the items you’re actually looking for and stick to it. This will keep you accountable and allow you to spend within your budget.

What are the best Black Friday and Cyber Monday sales?


JB Hi-Fi – Save across the entire JB store online and in-person including discounts on brands such Breville, Microsoft, Xbox, Samsung, Apple, Bose, Dyson and more. 

Kogan – Kogan will be offering up to 65% off hundreds of items ranging from smartphones to home appliances, through to fashion and beauty. 

Amazon – Score savings on your tech gear like electronics, video games, computers and more, plus deals for the kitchen, from the home and personal care. 

Acer – Need a laptop upgrade for the new year? Save up to 50% laptops and monitors for all your student needs.

Fashion and beauty

Myer – Save up to 40% off on categories such as women, men and beauty.

The Iconic – Nab 30-40% off a select range of Black Friday products across clothing, accessories, shoes, home and nursery.

David Jones – Discover discounts across women, men, kids, home and electrical, with an extra 60% off selected already reduced items. 

Sephora – Get 20-60% off selected styles. 


Koala – Save up to 30% off sitewide including mattresses, sofa beds, bed bases including new arrivals.

Dyson – Save up to $550 on select Dyson models. Choose from vacuum cleaners, air purifiers and hair tools like the Airwrap and hair dryer. 

Emma – Take up to 55% off the Emma mattresses, pillows, bed bases and bundles.

Bed Threads – Take 20% off everything, plus over 35% off bedding bundles and up to 40% off last chance items

Our PlaceUpgrade your student kitchen and save up to 45% off Our Place’s signatures Always Pan and Perfect Pot, plus discounts on curated cookware bundles and accessories. 


Booking.com Book your dream holiday before November 29 and save 30% or more on over 31,000 places across the world.

Contiki The social tour company for young travellers is offering savings of up to 25% off on 60+ trips across six continents.

Flight Centre Huge sales on flights, cruises and tours.

Expedia Save 30% or more on select hotels when you book before 29 November 2023.

In-store shopping

If you prefer a more traditional shopping experience, then shop local for Black Friday and Cyber Monday. Head in-store where you can speak with a sales representative and test out the product before purchasing. It’s also an excellent time to consider supporting local businesses.

Stay safe shopping

Do your research in advance and only buy from reputable stores online. Be aware that scams can happen online, especially during a heightened shopping period. Cross-check the items you wish to purchase across multiple sites to make sure the deal is legitimate. 

Happy shopping, everyone!