Get ready, bargain hunters – the Black Friday, Cyber Monday, and Travel Tuesday sale season is almost upon us!
Each year, retailers across the country offer discounts and deals on technology, fashion, beauty, homewares and more. So if you love shopping, appreciate a good sale and are in need of a few Christmas presents this year, now is the perfect time to start adding to your wish list.
But what exactly are Black Friday, Cyber Monday and Travel Tuesday, and where can you find the best deals? We’ve pulled together this guide so you can find all the best end-of-year bargains and learn how to get the most out of your shopping experience.
Black Friday sales Australia 2025
Black Friday is an annual sales event that began in America but now takes place all around the world. The term ‘Black Friday’ refers to the first Friday after Thanksgiving and marks the start of the Christmas shopping season, with many stores offering big discounts. In the United States, shops have been known to open at midnight, with thousands of people lining up to score a bargain (you’ve probably seen the online videos of huge, pushy crowds!)
Discounts are offered both in-store and online, so thankfully, there’s no need to wake up at the crack of dawn to score a deal. This year, Black Friday falls on Frida,y 28 November 2025.
Cyber Monday Australia 2025
Cyber Monday takes place on the Monday immediately following Black Friday. After the success of the Black Friday sales, retailers created Cyber Monday as a way to encourage buyers to continue their shopping online by offering the same, or sometimes even bigger discounts.
Many stores have combined the two sales events into one mega shopping period, starting on Black Friday and ending on Cyber Monday. However, you may often see retailers starting Black Friday sales early and extending any discounts past Cyber Monday to give shoppers a larger window to pick up a bargain.
This year, Cyber Monday falls on Monday, 1 December 2025.
Travel Tuesday 2025
Travel Tuesday is a prime opportunity for international students in Australia to snag travel deals. Travel Tuesday is the day after Cyber Monday, and it’s specifically tailored for discounts on travel. It’s becoming increasingly popular in Australia, giving the public a chance to book affordable flights, accommodation, and vacation packages. For students wanting to explore Australia or visit home, Travel Tuesday’s deals across various destinations cater to diverse budgets and travel preferences.
This year, Travel Tuesday takes place on Tuesday, 2 December 2025.
Top tips for successful shopping
With so many sales throughout Black Friday and Cyber Monday, it can be hard to know where to start! Here are our best tips on how to take advantage of the best deals while remaining stress-free:
Sign up for your favourite brand’s online mailing list
Many brands allow you to be the first to know about their deals if you sign up for their newsletter in advance. You’ll get early access to deals delivered straight to your inbox.
Join the OzBargain community
OzBargain is a website that shares the best bargains across Australia. You can register an account, source deals and even share discounts with others in the online community.
Make a list - and stick to it
It can be tempting to purchase items just because they’re on sale. To avoid this, write a list of the items you’re actually looking for and stick to it. This will keep you accountable and allow you to spend within your budget.
What are the best Black Friday and Cyber Monday sales?
Technology
JB Hi-Fi – Save across the entire JB Hi-Fi store, online and in-person, including discounts on brands such as Apple, Breville, Microsoft, Xbox, Samsung, Bose, Dyson and more.
Kogan – Kogan will be offering up to 65% off hundreds of items ranging from smartphones to home appliances, through to fashion and beauty.
Amazon – Score savings on your tech gear like electronics, video games, computers and more, plus deals for the kitchen, home and office.
HP – Need a laptop upgrade for the new year? Save up to 40% on laptops and monitors for all your student needs.
Fashion and beauty
Adore Beauty – Big savings on skincare, makeup and haircare storewide.
H&M – Storewide savings across fashion and accessories.
The Iconic – Get discounts on a select range of products across clothing, accessories, shoes, home and nursery.
Sephora – Sitewide discounts, including brands like Fenty Beauty, Laneige, Bangn Body and The Ordinary.
Cotton On – Stock up on basics, sleepwear and activewear with storewide discounts.
Myer – Sales on men’s and women’s clothing, shoes and accessories.
Homewares
Bed Threads – Everything is on sale, with further discounts on bedding bundles.
Temple and Webster – Deals on over a thousand products across their site.
Koala – Save sitewide on products including mattresses, sofa beds, and bed bases.
Dyson – Save on select Dyson models. Choose from vacuum cleaners, air purifiers and hair tools like the Airwrap and hairdryer.
Emma – Save on Emma mattresses, pillows, bed bases and bundles.
House – Upgrade your student kitchen and save on cookware, kitchenware, plates, bowls and cutlery.
Travel
Booking.com – Get discounted holidays and deals on accommodation.
Contiki – The social tour company for young travellers is offering discounts on selected tours.
Expedia – Save on last-minute getaways.
Virgin Australia – Book early and save on your airfare.
Antler – Discounts on a range of suitcases and travel gear.
In-store shopping
If you prefer a more traditional shopping experience, then shop local for Black Friday and Cyber Monday. Head in-store where you can speak with a salesperson and test out the product before purchasing. It’s also an excellent time to consider supporting local businesses.
Stay safe shopping
Do your research in advance and only buy from reputable stores online. Be aware that scams can happen online, especially during a busy shopping period like this one. Cross-check the items you wish to purchase across multiple sites to make sure the deal is legitimate.
Happy shopping, and good luck scoring a deal!
