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Your Guide to Boxing Day Sales in Australia

Australia’s Boxing Day sales are a dream if you’re a bargain hunter!

On 26 December, you’ll find shoppers across Australia flocking to stores to take part in retail therapy. While there are some great deals available, you need to be careful with how you budget and act on Boxing Day to get the best deals.

We’ve put together a quick guide to the Boxing Day sales 2023 to ensure you grab yourself the best Boxing Day deals.

What are Boxing Day sales?

Boxing Day sales are a long-standing tradition in Australia, with many stores opening their doors early on 26 December and offering shoppers huge discounts on selected items. Boxing Day sales were first introduced in the 1980s. However, in the 2000s when online shopping became more popular, the event really took off. The sales usually last for two days and are advertised well ahead of time, so you can start to budget yourself in advance.

Some businesses may have a store-wide discount (for example, 25 per cent off everything), while others will offer significant discounts on special items. Popular items may sell out quickly, so it’s worth getting to the sales early if you have a specific purchase in mind.

Preparing for Boxing Day sales 2023

The Boxing Day sales can be quite overwhelming, particularly if you head into physical stores to pick up some deals. Store opening hours are different for each business, and some shops won’t open at all. So, it’s important to check open times on the store’s website or social media. It’s usually better to go early in the morning if you want to avoid big crowds.

As 26 December is in summer, Boxing Day is usually a hot day in Australia, so make sure you take plenty of water and wear sunscreen.

You can also access many Boxing Day sales online – this is a great way of getting in early and avoiding the physical crowds!

Make sure you budget carefully to avoid getting carried away. With so many great Boxing Day deals, it can be easy to lose track and overspend. Research what items you want to buy before heading into the store and keep track of your spending.

Remember that Boxing Day sales aren’t just for personal and luxury items. Take the time to stock up on things you need for the upcoming academic year, like a new laptop or stationary, or even get in early and grab some gifts for friends and family in the new year.

@insiderguides Wondering where to find the best Boxing Day sales in Australia in 2023? You’ve come to the right place 🛍️ #boxingdaysales #boxingday #boxingdayaustralia #whatisboxingday #shopping #boxingdayshopping #shoptok #savings #discounts #dealsfordays ♬ Sia – Xeptemper

What to buy at the Boxing Day sales

If you want to get the best Boxing Day deals in 2023, you’ll need to research. If last year is anything to go by, there will be huge savings across technology, fashion, beauty and homewares.


In anticipation of the Boxing Day sales for 2023 in Australia, there are already some exciting early deals available, especially in the technology sector. Here are some of the best early deals you can shop right now:

Laptops & PCs

Phones & tablets

In 2023, JB Hi-Fi is promising huge sales across the entire store, including home devices, cameras, audiovisual equipment, gaming and fitness.


Boxing Day sales are starting early at Myer this year, with big discounts across the store. This year, Bed Threads is giving shoppers 20 per cent off bedding sets from now until Boxing Day. If you’re looking to give your bedroom a bit of a makeover, this is a great place to start.

For a cheaper option, try the Big W or Kmart Boxing Day sales on everything from homewares to sports, technology and clothing.

Harris Scarfe has also just announced a Mega Sale, with 40 per cent off homewares, manchester, electrical appliances and clothes!


You don’t have to head in-store for some big fashion sales this Boxing Day. This year, THE ICONIC has kicked off early Boxing Day sales, with up to 60 per cent off to celebrate the end of the year. Lululemon is also gearing up for some big Boxing Day sales, but if you can’t wait until then, check out the ‘We Made Too Much‘ page for great discounts.

If you’re looking for Boxing Day sales on shoes, Platypus Shoes is already offering up to 50 per cent off classic brands like Vans, New Balance and Doc Martens.


This year, Sephora is already offering 30–50 per cent off selected brands, so head in early to get the deals you want! Similarly, Adore Beauty has kicked off its saving season early, with up to 50 per cent off various haircare and beauty items.

What will you be buying this Boxing Day?