Download our guides Preparing and planning Accommodation Money and banking Cost of living Visas Employment Health and safety Language Life in Australia Studying Getting around Travel Careers Advertise

Your Guide to Boxing Day Sales in Australia

Australia’s Boxing Day sales are a dream if you’re a bargain hunter!

On 26 December, you’ll find shoppers across Australia flocking to stores to take part in a bit of retail therapy. While there are some great deals available, you need to be careful with how you budget and how you act on Boxing Day to get the best deals. 

We’ve put together a quick guide to ensure you make the right purchases during this busy time. 

What are Boxing Day sales? 

Boxing Day sales are a long-standing tradition in Australia, with many stores opening their doors early on 26 December and offering shoppers huge discounts on selected items. Boxing Day sales were first introduced in the 1980s. However, it wasn’t until the 2000s when online shopping became more popular that the event really took off. The sales usually last for two days and are advertised well ahead of time, so you can start to budget yourself in advance. 

Some businesses may have a store-wide discount (for example, 25 per cent off everything), while others will offer significant discounts on special items. Popular items may sell out quickly, though, so it’s worth getting to the sales early if you have a specific purchase in mind.

Preparing for Boxing Day sales

The Boxing Day sales can be quite overwhelming, particularly if you head into physical stores to pick up some deals. Store opening hours are different for each business, and some shops won’t open at all. So, it’s important to check open times on the store’s website or social media. It’s usually better to go early in the morning if you want to avoid big crowds.

As 26 December is in summer, Boxing Day is usually a hot day in Australia, so make sure you take plenty of water and wear sunscreen. 

Make sure that you budget carefully to avoid getting carried away. With the allure of so many great deals, it can be easy to lose track and overspend at big sales events such as Boxing Day. Research what items you want to buy before heading into the store and keep track of your spending. 

Remember that Boxing Day sales don’t have to be just for personal and luxury items. Take the time to stock up on things you’ll need for the upcoming academic year, like a new laptop or stationary, or even get in early and grab some gifts for friends and family in the new year.

What to buy at the Boxing Day sales

If you want to get the biggest and best deals this Boxing Day, you’ll need to research. If last year is anything to go by, there will be huge savings across tech, fashion, beauty and homewares. 


Last year, Amazon was offering just under $100 dollars off a Nintendo Switch, so if you want to beat your friends at Mario Kart over the holidays, now is the time to invest! 

Similarly, in 2021, JB Hi-Fi is promising big sales across the entire store, with the store even hinting at deals on Apple products


Last year, Myer offered a huge 40 per cent off its entire Sheridan range and Bed Threads gave shoppers 20 per cent off storewide. So, if you’re looking to give your bedroom a bit of a makeover, the Boxing Day sales are a great place to start.


You don’t have to head in-store for some big fashion sales this Boxing Day. Last year, THE ICONIC offered up to 30 per cent off full-priced items across their site. Similarly, Myer offered 30 per cent off on shoes, women’s fashion, and handbags. 


Last Boxing Day, Sephora offered 20-50 per cent off selected brands, so make sure you head in early this year to get the deals you want! While they haven’t advertised any specific sales (yet!), MECCA will be a good place to stop on Boxing Day if you’re looking for makeup or skincare products.

What will you be buying this Boxing Day?