Australia’s #1 media channel for international students

Insider Guides reaches over 120,000 students monthly online and more than 230,000 annually in print.

Guides

UNIQUE VISITORS PER MONTH

Subscribers

Social media followers

Is your brand being seen by international students?

Insider Guides prepares, welcomes and supports international students in their Australian study journey.

Through our hugely popular and best practice channels in print and online, your brand can be positioned as a key part of the international student experience.

REACH STUDENTS AT THE RIGHT TIME WITH OUR PRINTED GUIDES.

Focus your marketing spend on your target market, whether it’s a particular Australian city or a particular source country.

Onshore Guides

Released Annually in January

Offshore Guides

Released Annually in January

Sydney

Melbourne

Asia-wide edition

China edition

Vietnam edition

Indonesia edition

India and Nepal edition

Malaysia edition

UNIQUE DISTRIBUTION CHANNELS

Our guides are distributed where international students look for help, and where brands aren’t usually allowed to promote directly.



Airports



University



Colleges / TAFEs



Agents



Government Programs



Student Accommodation

ONLINE OFFERINGS

Leverage off engaging and useful content that positions your brand as a leader in the international education sector.

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Display Advertising

on insiderguides.com.au

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Newsletter Advertising

over 30K subscribers

Content production

Let the award-winning team at Insider Studios, powered by Insider Guides, ensure your organisation has effective pre-departure, nurture and orientation content to suit your marketing and communication needs. Whether it be white label content or bespoke content just for you, we can help.

BE ON EVERY INTERNATIONAL STUDENT’S CHECKLIST

We help businesses talk to international students at all stages of their student journey.

Research

Students are trying to determine where they should study, what institution, and how they manage the process.

Students are looking for:

Agents
Education providers
Language study
Locations
Costs
Scholarships

Prepare

Students have made their mind up as to where they will go. They now need to ensure they understand entry and study requirements

Students are looking for:

Visas
English language tests
Overseas Student Health Cover (OSHC)
Translation services
Financial evidence
+ more

Depart

Just before students depart, they are thinking about what they will need for the first few weeks upon arrival so they can settle into life in Australia.

Students are looking for:

Accommodation
Student concierge services
Phone provider
Australian bank accounts
Flights and transfers
Travel insurance

Arrive / setup

When international students first arrive, they take different actions to what a tourist may take. They are looking to build a life here.

Students are looking for:

Airport pick-up services
Bank account
Short-term & long-term accommodation
Phone contracts and prepaid options
Public transport
Furnishings
Internet
Utilities setup

Study

The study begins! International students are looking to get settled into their institution and be equipped for what lies ahead.

Students are looking for:

Stationery
Textbooks
Campus tours
Language study
New friends
Support services

Explore / Socialise

Once students have started studying, it’s time to enjoy their new home and participate in the community in a way that they feel comfortable.

Students are looking for:

Food
Employment
Events
Travel opportunities
Sports
Volunteering
Dating
Health & wellbeing
Shopping

Graduation

When students finish their course, they may choose to stay on in Australia and work, travel some more or perhaps head home.

Students are looking for:

New visas
Travel
Employment
Internships
Further study
Lifestyle changes (accommodation, city etc)

What our partners have to say

Insider Guides helped us increase our leads for our RMIT online Open Day at a time when, due to COVID, marketing through other channels was quite challenging. The team were responsive, highly professional, agile, and we look forward to working with Insider Guides again

Tom Gifford

Assistant Director, International Recruitment, RMIT

As a reader I am always impressed by the engaging content and pithy highlights of each student city and as an advertiser, the reach and depth of their ever-increasing audience.

Cinta Gramaitre

Senior Project Officer, International Austrade (Study in Australia)

As a reader I am always impressed by the engaging content and pithy highlights of each student city and as an advertiser, the reach and depth of their ever-increasing audience.

Jane Favoloro

General Manager – Partnerships, IGLU Student Accommodation