If you’re looking to advertise to the international student market here in Australia or in their home countries, Insider Guides can help.
Insider Guides are best-practice resources that provide international students with all the information they need to be prepared and welcomed in Australia. Reaching over 70% of international students in Australia each year, the guides are widely regarded as an essential part of the international student experience.
Have your brand seen by international students at the right place and the right time.
Hear from a few of our clients:
“The International Student market is an important vertical market for Vodafone Australia and it is for this reason we have partnered with Insider Guides. Together we share a common goal, to bridge the gap that exists for students who are in a new country, studying and forging new relationships. Our role is to support students by keeping them connected, and Insider Guides provides them up-to-date local information and guidance that makes their transition smoother.”
Business Development Manager
‘While it’s hard to measure return on investment from print advertising, student and industry feedback has indicated that students are getting a lot of value out of the guide. It‘s clear we need to be in that environment, and we are confident that the association positions RMIT as a leader in international education.’
Senior Manager, Conversion,
“The City of Melbourne is a proud supporter of the Insider Guides since 2011. The guides provide valuable information that helps international students settle into the Melbourne way of life, and is a key element for student welcome programs in the city. Students can access this publication at their educational institutions, Council libraries and even at the Student Welcome Desk at Melbourne Airport. The Insider Guides is informative, fun to read and truly reflects the needs of international students.”
International Education Project Coordinator
City of Melbourne
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Targeting international students across 18 countries who are actively considering their study options in Australia. We produce 3 editions of Insider Guides – International Student Guide to Australia.
Distributed in 30 cities in China via the Ministry of Education’s (MoE) roadshow to schools and colleges. MoE also runs workshops and distributes guides through this process too. Guides are also distributed through IDP offices.
Distributed in China, India, Singapore, Thailand, Indonesia, Malaysia, Philippines, Oman, Kuwait, Saudi Arabia, Egypt, Turkey, UAE, Korea, Bangladesh, Hong Kong, Cambodia, Vietnam. Distributed through the IDP office network in 18 countries, given to students during their consultations with IDP counsellors.
Distributed to over 80 agents across Vietnam in all major centres.
Targeting international students on arrival with 7 local city guides.
Advertise in the guides to reach 145,000 newly arrived students when they need to make a wide range of important buying decisions and have little existing Australian brand loyalty.
Within a few months, marketing to this sector becomes more challenging as students disperse into the community.