Insider Guides is the most direct and effective way for advertisers to reach international students at various stages of their experience.
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Targeting international students across 18 countries who are actively considering their study options in Australia. We produce 3 editions of Insider Guides – International Student Guide to Australia.
Distributed in 30 cities in China via the Ministry of Education’s (MoE) roadshow to schools and colleges. MoE also runs workshops and distributes guides through this process too. Guides are also distributed through IDP offices.
Distributed in China, India, Singapore, Thailand, Indonesia, Malaysia, Philippines, Oman, Kuwait, Saudi Arabia, Egypt, Turkey, UAE, Korea, Bangladesh, Hong Kong, Cambodia, Vietnam. Distributed through the IDP office network in 18 countries, given to students during their consultations with IDP counsellors.
Distributed to over 80 agents across Vietnam in all major centres.
Targeting international students on arrival with 6 local city guides.
Advertise in the guides to reach 145,000 newly arrived students when they need to make a wide range of important buying decisions and have little existing Australian brand loyalty.
Within a few months, marketing to this sector becomes more challenging as students disperse into the community.