236k
CIRCULATION
12
GUIDES
60k+
UNIQUE VISORS PER MONTH
20k+
SUBSCRIBERS
Advertising. Sponsored content. Content production.
Insider Guides creates, publishes and distributes informative and crucial content for a successful international student journey in Australia.
Through our hugely popular channels in print and online, your brand can be positioned as a key part of the international student experience.
Reach students at the right time with our printed guides
Our award-winning guides are broken down into cities (onshore) and countries/regions (offshore), so you can focus your marketing spend.
Offshore Guides
Released Jan 2020
Unique Distribution Channels
Our guides are distributed where international students look for help, and where brands aren’t usually allowed to promote directly.
Airports
Universities
Colleges / TAFEs
Agents
Government Programs
Student Accomodation
Online Offerings
Leverage off engaging and useful content that positions your brand as a leader in the international education sector.
Sponsored Content
on Insiderguides.com.au
Display Advertising
on Insiderguides.com.au
Newsletter Advertising
Over 1500 subscribers
Content production
Let the award-winning team at Insider Guides ensure your organisation has effective pre-departure, nurture and orientation content to suit your marketing and communication needs. Whether it be white-label content or bespoke content just for you, we can help.
Content production
Let the award-winning team at Insider Guides ensure your organisation has effective pre-departure, nurture and orientation content to suit your marketing and communication needs. Whether it be white-label content or bespoke content just for you, we can help.
Be on every international student’s checklist
We help businesses talk to international students at all stages of their student journey.
Students are trying to determine where they should study, what institution, and how they manage the process.
Students are looking for:
- Agents
- Education providers
- Language study
- Locations
- Costs
- Scholarships
Students have made their mind up as to where they will go. They now need to ensure they understand entry and study requirements
Students are looking for:
- Visas
- English language tests
- Overseas Student Health Cover
- Translation services
- Financial evidence
- + more
Just before students depart, they are thinking about what they will need for the first few weeks upon arrival so they can settle into life in Australia.
Students are looking for:
- Accommodation
- Freight
- Student concierge services
- Phone provider
- Australian bank accounts
- Flights and transfers
- Travel insurance
When international students first arrive, they take different actions to what a tourist may take. They are looking to build a life here.
Students are looking for:
- Airport pick up services
- Bank account
- Short term & long term accommodation
- Phone contracts and prepaid options
- Public transport
- Furnishings
- Internet
- Utilities set up
The study begins! International students are looking to get settled into their institution and be equipped for what lies ahead.
Students are looking for:
- Stationary
- Text books
- Campus tours
- Language study
- New friends
- Support services
Once students have started studying, it’s time to enjoy their new home and participate in the community in a way that they feel comfortable.
Students are looking for:
- Food
- Employment
- Events
- Travel opportunities
- Sports
- Volunteering
- Dating
- Health & wellbeing
- Shopping
When students finish their course, they may choose to stay on in Australia and work, travel some more or perhaps head home.
Students are looking for:
- New visas
- Travel
- Employment
- Internships
- Further study
- Lifestyle changes (accommodation, city etc)
What our partners have to say
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec odio. Quisque volutpat mattis eros.
Valuable Information
The guides provide valuable information that helps international students settle into the Melbourne way of life; and is a key element for student welcome programs in the City.
Gary Lee
City of Melbourne
International Education Project Coordinator
Standout Work
There are many suppliers in the international education and training sector who have good products and services. The work of Insider Guides is a standout.
Rebecca Hall
Senior Industry Specialist
International Education
Engaging Content
As a reader I am always impressed by the engaging content and pithy highlights of each student city and as an advertiser, the reach and depth of their ever increasing audience.
Gary Lee
General Manager – Partnerships
IGLU Student Accommodation
Some of our partners
We’d love to hear from you
Get in touch to discuss the most effective marketing solution to reach international students at all stages of their student journey.