When you think of Australian fashion, you might think of surfers in boardshorts or farmers in wide-brimmed hats, but there’s a lot more to it than that! Affordable Australian fashion brands are growing in popularity, making it easier to access on-trend styles all across the country.
Australian clothing brands reflect the country’s laid-back lifestyle and vibrant culture, with Australian-made clothing and accessories focusing on quality, innovation, and sustainability. Comfort and style go hand in hand – whether you’re spending a day at the beach or a night out in the city.
Discovering local clothing brands is a great way to add some Australian style to your wardrobe. With plenty of surf and streetwear brands, well-made basics, and unique designers, there’s something for everyone on the fashion scene.
Affordable Australian fashion is right at your doorstep – read on for the top ten Aussie clothing brands you need to know.
Cotton On
Cotton On is a staple for students, offering a wide range of comfortable and trendy clothing at affordable prices. From basic tees to stylish outerwear, activewear and pyjamas to bags, hats and shoes, Cotton On really is the perfect place to discover the latest Australian fashion trends.
DISSH
DISSH stands out for its high-quality staple clothing at reasonable prices, ideal for students looking for sophisticated yet affordable wardrobe essentials, from elegant dresses to everyday t-shirts and jeans. Their collections often feature a blend of staple wardrobe pieces alongside on-trend fashion items, allowing you to find both classic essentials and statement pieces in one place.
Mambo Surf de Luxe
Mambo Surf de Luxe brings back the iconic colourful and quirky designs of the super-popular 90s fashion brand Mambo. Combining retro Aussie beach vibes with sustainable practices, Mambo Surf de Luxe is fun and nostalgic (and good for the planet)! With a focus on surf and street-inspired apparel, their range is full of unique and eco-friendly options.
Assembly Label
Assembly Label focuses on creating minimalist, timeless, and high-quality clothing for both men and women. Known for their basics, including classic t-shirts, linen shirts and swimwear, their pieces are versatile, durable, and suitable for every day. Assembly Label uses quality fabrics and sustainable materials in its collections, reflecting a commitment to ethical and responsible production.
Afends
Afends specialises in streetwear, focusing on sustainable and ethically produced clothing. Originally from Byron Bay, Afends is known for its edgy and contemporary designs that cater to the surf and skate culture. Afends clothing is designed for comfort and durability, with bold prints, relaxed fits and a mix of modern and retro styles.
Bonds
If you’re looking for high-quality underwear, activewear and loungewear that won’t cost too much, Bonds is the perfect brand for you. Well known for producing well-made, practical clothing at affordable prices, Bonds has been an Australian style staple for over a hundred years.
Emma Mulholland on Holiday
If you’re looking to make a statement with your style, you can’t go past Emma Mulholland On Holiday. Featuring fun patterns, bright colours, and unique materials, Emma Mulholland on Holiday is the perfect brand to show off your personality!
Fayt the Label
Fayt the Label is a relatively new brand on the Australian fashion scene, selling trendy yet timeless clothing for women. With a commitment to size inclusivity and ethical working practices for their employees, Fayt the Label wants everyone to feel welcome in their stores.
Doyoueven Activewear
Meet Doyoueven Activewear, a Melbourne-based brand loved by students for its mix of style, comfort and affordability. With inclusive sizing across a range of collections (our personal favourite is the newly-dropped Onesie and Bolero set), Doyoueven’s gear is perfect for everything from early-morning lectures to late-night gym sessions.
Plus, the brand celebrates sustainability and performance, helping you feel good about your wardrobe choices while looking great.
Billabong
Starting off as a clothing brand made specifically for surfers, Billabong has grown into one of the most popular streetwear brands in Australia. Billabong’s clothing is perfect for the beach, catering to anyone who enjoys an active, outdoor lifestyle. Their board shorts, wetsuits and bikinis are made from eco-conscious material.
Country Road
An iconic Australian clothing brand, Country Road is known for its classic, sophisticated, and timeless clothing and accessories. Country Road’s clothing often features neutral colours, simple shapes and quality, Australian-made materials.
Shopping tips for international students
There are a few things you might need to know before you start dressing head-to-toe in Aussie fashion! Sizing is different in every country, and most brands have size conversion charts on their websites. Take a look before you shop so you know what size to look for.
Many brands have physical stores all around Australia, so you can shop during your breaks at uni, or head out to the mall with friends on the weekend.
For online purchases, be aware of shipping costs and times, and make sure to read the brand’s return policy – especially if you’re purchasing from overseas. Some brands might offer free shipping for larger orders, so it’s good to keep an eye out on how much you’re spending. Be careful not to spend extra on clothes you don’t need, just to get free shipping!
Take advantage of student discounts where available – asking the shop assistants in-store can help, as student discounts aren’t always advertised. Exploring local thrift shops (or op-shops as they’re known in Australia!) can be a fun way to bond with friends and find special pieces you might not have come across elsewhere.
Discovering Australian clothing brands is not just about fashion! It’s a great opportunity to immerse yourself in the local culture and style. These brands are a good place to start – you’ll be dressing like an Aussie in no time!
Happy shopping!
Read more: Aussie Streetwear Brands You Need to Know
